Michael O’Connor Clarke comments on Price-WaterHouse-Coopers Consulting’s new branding initiative. I was hard pressed from the feel of the site to know the product is consulting. You’d be forgiven for thinking it’s a new deodorant or a breakfast power shake.
Their advertising campaign says this to me:
We will help you spend tons of money to come up with airy-fairy vacuous mission-statement shite that helps you condescend to your customers. We’ll build you a company website like ours using Lotus Notes, requiring craploads of consulting to keep it going. Our sales guys will be golfing with your CFO while you lay off staff to afford our rates to support our hoity-toity ad campaign.